News - Auto News

Face masks loom large in marketing landscape

Wearing masks in public to slow the spread of the novel coronavirus has quickly become a staple in American life. Should it be common in automotive advertising, too?

Hyundai set for rebound as inventory gamble pays off

The automaker took a risk as the pandemic arrived, urging dealers to take more inventory. The move is now lifting the brand as the recovery starts.

Aston takes a detour off comeback trail

The British ultraluxury brand's DBX SUV is set to arrive at dealerships this summer, but it will now go on sale without one of the key executives behind the vehicle, Andy Palmer.

Crisis protections create auto fraud risks

Measures taken at the federal level to protect consumers' credit during the COVID-19 pandemic are increasing auto lenders' exposure to fraud, experts say.

New VW surveys inform pandemic response

In January, Volkswagen rolled out a new, simplified customer review process for its U.S. dealerships that dropped numerical ratings in favor of customer-worded answers that is helping guide dealers to respond to COVID-19 concerns.